Accelerate Product Success with Clear, Practical Guidance
Get the clarity you need to make smarter decisions, speed up progress, and create products solve real customer problems.
Nurturing Talent, Transforming Products
Whether you're scaling a startup or transforming a product organization, we blend deep product and technology expertise to help you drive innovation, align with business goals, and build products that resonate deeply with customers while driving real business value.
Our approach aligns teams with business goals, equipping them to uncover real customer needs and adapt seamlessly to change. For startups, we focus on building early momentum—shaping strategies, validating ideas, and prioritizing what matters most. For larger teams, we foster strategic alignment, cross-functional collaboration, and emphasize meaningful outcomes.
No matter where you are in your journey, we help you build the capabilities needed to consistently deliver measurable impact.
Meet Your Product Experts
Decades of Experience, Boundless Passion
Lisa Hagen
Founder & Product Coach
With twenty years of experience in product management and leadership, Lisa has held senior positions across B2B companies in various industries. She has built successful product teams in startups and transformed product management in large organizations, adopting the empowered product team model. Lisa is passionate about customer-focused strategies and works closely with teams to foster innovation, drive product excellence, and create lasting impact for both the business and its customers. She is dedicated to empowering teams to tackle tough challenges and consistently deliver value.
Chris Kincanon
Founder & Technology Leader
With over twenty years of experience in technology leadership, Chris Kincanon excels in architecting scalable systems and managing high-performance technical teams. He has a proven track record in both startups and Fortune 500 companies, driving innovation and aligning technology with business goals. Chris is passionate about leveraging cutting-edge technologies to solve complex problems and enhance operational efficiency. He is dedicated to empowering teams to deliver robust solutions that delight customers and drive business success.
Why Choose Ready Steady?
Product success happens when strategy and technology align seamlessly. With 40 years of combined experience, we’ve honed our expertise at some of the top healthcare, edtech, and tech giants, giving us the insight needed to solve complex challenges and deliver meaningful results. Whether you’re building an MVP, adapting to new technologies, or refining your team dynamics, we know how to streamline efforts, spark innovation, and accelerate time to value.
We don’t just advise—we collaborate closely with your teams to break down barriers, align with business goals, and focus on outcomes that matter. Our hands-on approach ensures your team builds the capabilities needed for lasting impact.
When you choose Ready Steady, you’re gaining trusted partners who know how to turn strategy into execution—and deliver results that stick.
Empowering Teams to Deliver Exceptional Results
What Our Clients Say
“I recently had an enlightening conversation with Lisa Hagen from Ready Steady about product management and leadership, where she shared insights I wouldn’t have thought of on my own! It’s incredibly valuable to hear how experienced product leaders navigate challenges, and one takeaway that stood out was her advice on making an early product roadmap goal-oriented rather than Gantt-driven, freeing up engineers from unnecessary constraints.”
“Lisa has been instrumental in helping me set the milestones necessary to achieve product-market fit. In addition to being highly attentive to my needs, the Ready Steady team provided relevant insights and recommendations that significantly improved my strategy. Their guidance on personas, market segmentation, and MVP re-iteration has been particularly beneficial. Thank you so much for your support—highly recommended!”
Trusted by Industry Leaders
Our Approach
Guiding Teams to Excellence and Ownership
High-performing teams aren’t built overnight. They need the right foundation to innovate, adapt, and deliver consistent results. Our approach is centered around empowering your teams to succeed independently, without creating a dependency on our services. We believe in transparency and direct dialogue, building trust and ensuring that outcomes are both effective and efficient.
Our mission is to be your partner, truly understanding the heart of your business—your culture, your needs, and your aspirations. This partnership is how we tailor our guidance to fit your unique challenges.
To support this, we created the Ready Steady Grow framework. It serves as a lens to identify the root causes of issues, provide focus, and deliver targeted coaching and training. Built around six essential elements (we call them seeds), this adaptable framework empowers teams to take ownership, collaborate effectively, and stay aligned with business goals. The six seeds include:
- Strategic Alignment
- Keep your team moving in the right direction with a shared vision that evolves as your product and business grow.
- Customer Focus
- Make sure your product development stays centered on solving real customer problems that drive long-term success.
- Team Empowerment
- Give your team the ownership and autonomy they need to make decisions and deliver meaningful outcomes.
- Execution Excellence
- Build a culture of consistency and quality, where your team can deliver high-impact results every time.
- Proactive Engineering
- Ensure your technical decisions align with product goals, enabling faster innovation and adaptability.
- Outcomes Driven
- Focus on achieving results that matter, keeping your team aligned with business goals and customer needs.
Ready Steady Grow
The Essential Product Team Guide
Dive deeper into how our approach can help your team thrive. In Ready Steady Grow, we break down the six essential seeds that drive team success, offering clear, actionable advice you can use right away—no matter your role. Packed with real-world examples and tips, this guide will give you the tools to create lasting impact in your team and product development.
What We Do
Empowering Teams, Delivering Results
We collaborate with product leaders, startups, and established teams to tackle challenges and build the skills needed to thrive. Through coaching, hands-on training, and strategic guidance, we provide the practical tools required to drive meaningful outcomes.
Coaching & Advisory
Personalized guidance for product leaders, teams, and startups to align strategies, improve decision-making, and solve critical challenges.
- Align product strategy with tech roadmaps and business goals
- Improve communication with stakeholders and executives
- Develop frameworks for faster product and technical decisions
- Guide MVP development and assess technology feasibility
Training & Workshops
Interactive, hands-on sessions designed to build product and technical skills that drive immediate impact, enabling teams to tackle challenges confidently.
- Customer discovery and feedback techniques
- Outcome-based roadmapping and technical prioritization
- Adapting to new technologies and market shifts
- Improving collaboration between product, project, design, and engineering
Stand-Alone Projects
Specialized support for targeted product and technology needs, from strategic planning to hands-on execution, ensuring alignment and measurable outcomes.
- MVP planning, execution, and technical validation
- Product and technology roadmap audits for alignment
- AI feasibility assessments and recommendations
- Optimizing processes across product, engineering, and business teams
Looking for More Tailored Support?
We understand that product development comes with unique challenges, and we’re here to provide solutions that work for you. Whether you need deeper strategy sessions, specialized team workshops, or something else entirely, reach out. We’ll create a plan that fits your team’s specific needs and goals.