Your team is capable of extraordinary results.
We help you get there.
Clear priorities. Confident execution. Consistent Results.
We help product and engineering
teams move faster and with purpose. The momentum you want is closer than you think.
Empowering Ambitious Teams to Scale with Confidence
What we see in high-performing product and tech teams:
- Bigger opportunities that require sharper focus
- Higher expectations that demand tighter alignment
- Complex challenges where experience makes the difference
- Growth moments where the right strategy accelerates everything
Trusted by Industry Leaders
We meet you where you are
Designed for Teams Ready to Accelerate
Every engagement starts with a clear understanding of what’s getting in the way.
From there, we provide the level of support that fits your goals, your pace, and your team.
Assessment & Strategy
Get crystal clear on your biggest opportunities—and the path to capture them. We assess how your product and engineering operations work today, identify your highest-impact opportunities, and create a focused roadmap to accelerate progress with confidence and clarity.
Execution Partnership
Hands-on support to amplify what's already working—and fix what isn't. We work alongside product and engineering leadership to sharpen focus, strengthen alignment, and accelerate delivery through coaching, advisory, or embedded partnership.
Leadership Excellence
Strategic product and tech leadership to guide breakthrough growth. We step in as Product or Technology leadership to help exceptional teams navigate scale, transformation, or change—leading both strategy and execution until sustainable momentum is established.
Don’t see what you’re looking for?
Some teams start with a technical assessment. Others begin with a UX audit.
If you’re not sure where to begin—or your situation doesn’t fit neatly into a box—we’re happy to talk it through.
Case Studies
Helping Teams Deliver Real Results
Getting an MVP Back on Track and Delivering Exceptional User Satisfaction
Launching an MVP is never easy, especially when priorities are unclear and resources are stretched. In this case study, we share how we partnered with a growing EdTech company to get their MVP back on track for launch. By simplifying the roadmap, aligning the team, and keeping the customer at the center of every decision, they not only met their launch deadline but also achieved a dramatic improvement in user satisfaction.
Achieving Strategic Goals with Faster, More Effective Delivery
When business requirements miss the mark, projects stall, costs rise, and goals feel out of reach. In this case study, we share how we partnered with a company to overhaul their approach to business requirements, enabling them to accelerate delivery and achieve their projected goals. By uncovering root causes, simplifying processes, and aligning teams, we helped them move faster, reduce rework, and deliver results that mattered to their business.
What Sets Us Apart
- We've led both product and tech teams.
- From CPO to CTO, we've been in your seat and know what exceptional looks like.
- We focus on sustainable momentum.
- This isn't just optimization—it's building systems that scale with your ambition.
- We don't just advise. We partner with you.
- No theoretical frameworks—just clarity, alignment, and measurable progress.
Built from Real Leadership Experience
Lisa Hagen
Founder & Product Coach
With twenty years of experience building and leading exceptional product organizations, Lisa has a proven track record of transforming potential into performance. She’s guided teams across SaaS, services, and platform businesses through scale, helped them find clarity in complexity, and consistently delivered results that drive growth and customer value. Lisa’s passion lies in bringing out the best in teams—creating the focus, alignment, and momentum that turns good work into standout products and lasting progress.
Chris Kincanon
Founder & Technology Leader
With over twenty years of experience building and scaling engineering teams, Chris has a proven track record of helping companies turn vision into execution by aligning technology with business strategy. He has led engineering organizations through every stage of growth—from early-stage startups to enterprise transformations, consistently delivering systems that accelerate development and drive results. Chris works with founders and leadership teams to de-risk critical technology decisions, structure high-performing teams, and build scalable systems. His experience spans cloud infrastructure, AI-driven platforms, and cross-functional collaboration—ensuring teams can streamline execution and scale efficiently.
Ready Steady Grow
Ready Steady Grow: The Playbook for Product Excellence
We wrote Ready Steady Grow after years of working with exceptional product and engineering teams ready to reach their next level. The book shares our proven approach to turning talent and ambition into consistent, breakthrough results. It's not just theory—it's a practical guide to building the execution excellence that scales with your success.
Empowering Teams to Deliver Exceptional Results
What Our Clients Say
“I recently had an enlightening conversation with Lisa Hagen from Ready Steady about product management and leadership, where she shared insights I wouldn’t have thought of on my own! It’s incredibly valuable to hear how experienced product leaders navigate challenges, and one takeaway that stood out was her advice on making an early product roadmap goal-oriented rather than Gantt-driven, freeing up engineers from unnecessary constraints.”
“Lisa has been instrumental in helping me set the milestones necessary to achieve product-market fit. In addition to being highly attentive to my needs, the Ready Steady team provided relevant insights and recommendations that significantly improved my strategy. Their guidance on personas, market segmentation, and MVP re-iteration has been particularly beneficial. Thank you so much for your support—highly recommended!”